Antonio Fretta
2017

Comprehensive visual identity and product design for a custom bicycle brand. The project included creating a strong brand aesthetic and its direct application to the product, from the component selection to the final design details that defined the exclusivity and technical character of the bicycles.

• Creative concept & brand logotype design
• Design and realization of graphic decals and frame surface finishes defining individual product lines
• Design & delivery of technical elements (3D embossed head badges and logo emblems)
• Curated selection of components for bicycle builds in alignment with the visual concept
• Processing of promotional materials and product catalog