Jëger
2015 – 2016

Visual identity and product design for a manufacturer of venison specialties. The project focused on creating a premium brand that combines the tradition of the hunting craft with a modern aesthetic, where the key element was the application of the visual to product packaging and labels emphasizing the origin and quality of the ingredients.

• Creative concept & realization of the main logotype
• Packaging design & graphic processing of product labels
• Logotype and visual identity design for the “Reštaurácia pod Hôrkou” establishment
• Creation of graphic materials for marketing and sales support purposes
• Definition of a visual style for unified corporate communication