Hotel Jalta
2015

Comprehensive visual identity for the hotel segment, built on symbolism and graphic processing. The central element of the identity is a shield-shaped logotype that subtly combines the “hJ” initials with the symbolism of an entrance (a door handle) and a human face, communicating safety, hospitality, and a personal approach.

• Creative logotype design with multi-level symbolism
• Development of an extensive and detailed design manual for unified brand application
• Design and realization of comprehensive marketing campaigns
• Complete copywriting & communication strategy creation
• Production of visual materials for all hotel communication channels