Black Cube | Saxoolondon
2012 – 2015

Long-term graphic management and visual communication for a duo of fashion brands covering both the premium segment and the mid-market (denim & casual). The collaboration concept was built on the regular integration of online marketing with print materials, ensuring a consistent identity for both stores during seasonal campaigns and loyalty programs.

• Long-term management of visual communication
• Design and execution of direct marketing campaigns (newsletters)
• Graphic design of loyalty programs and targeted coupons
• Design of print materials, storefront vinyls, and event graphics